Conversion focus
Convert More
+38%
avg conversion lift
Tighten product storytelling, trust cues, and checkout flow so more buying intent turns into completed orders.
- Product page storytelling
- Checkout friction audit
- Trust and decision cues
● Founder's note · unedited"
I didn't learn ecom in an agency.
★ 200+ stores · run by us · still operating ★
"
I didn't learn ecom in an agency.
I learned it losing my own money — then making it back."
— Waleed Mirza
Founder, Relicus · still operating stores
02
How I got here, in five beats.
[ unedited · operator's voice ]
01Origin
I started as a founder, not an agency.
Years before Relicus existed, I was building my own ecom stores. DTC, Amazon, retail — whatever I could ship and sell. I wasn't reading playbooks. I was writing the cheques, taking the calls, and finding out — the hard way — which advice survives contact with reality and which doesn't.
02The early years
Built the stack on my own dime.
Offer, traffic, site, PDP, checkout, ops, customer service — I had to learn every layer because there was nobody else to delegate to. That's not a hardship story. It's why, today, when I look at a store, I can tell within a few clicks which layer is leaking — because I've been the one bleeding from each of them.
03The scar
Then one of them nearly ended me.
[ Replace this paragraph with the specific story — the launch that flopped, the supplier that disappeared, the cash-flow gap, the chargeback wave, the moment you nearly lost the business. Be honest about the number, the feeling, what almost ended it. This is the most important paragraph on the page. ] Without a real scar here, the rest reads like a CV. With one, it reads like the truth.
★ THE EXPENSIVE LESSON ★04The pattern
Then I started seeing my scar everywhere.
The more founders I met, the clearer it got: most of them were one decision away from the same wound. "Conversion is flat" was almost never about the site. "Carts are abandoning" almost never started at the cart. The pattern was always upstream — and almost always invisible to anyone who hadn't operated their own store. That insight is what turned me from an operator into someone other operators called.
05Now
Why I built Relicus.
I still run my own stores today. I built Relicus to extend that operator's eye to other founders — so the next one through doesn't have to learn what I learned by losing money. When you call us, you're not getting a playbook from people who have read about ecom. You're getting someone who's been on the other side of every recommendation we'll ever make for you.
That's the story. The rules below are what it taught me — written down so the next founder doesn't have to learn them the same way.
↓
Five rules we operate by.
RULE01
Diagnose the cause — not the symptom.
"Our site doesn't convert" is rarely about the site.how every project starts
RULE02
Tune one variable at a time.
Point at every lift. Say what bought it.non-negotiable
RULE03
If the offer is broken, design won't save it.
We'll tell you — even when it's not what you hired us for.our promise
RULE04
The boring layers decide everything.
Checkout, ops, returns. Where revenue actually leaks.where the work is
RULE05
We guess. We measure.
Every recommendation tied to a number it should move.no exceptions
R
Five rules. One way to work. The rest is execution.
